BUSINESS MODEL
THE BRAND
CULTURE HARD is a media and clothing pop culture lifestyle brand focused around “The Interesting, The Funny, The Characters” by aggregating and creating original content with a unique focus.
The Brand is designed to be a scaleable media business on the back end while offering a small collection of content with an exchange of ideas shared to the audience be it funny or thought provoking.
BUSINESS
Dropship Clothing and Merchandise line using integrated media content
sponsored content / content creation
syndicated content
OTT/VOD: AVOD and then 2nd tier content suscriptions
Web: pay to be on site/ sponsor, affiliate sales, ads, pay to new featured, newsletter sponsorship, blogs
Drop ship products: POD, merchandise, online and social fb and ig
Emails
podcast ads
digital products
Affiliate program or influencer referral program
CONTENT
Content is 50% aggregated and 50% originals
Originals:
First Group: content with quick turn around rates:
podcasts, emails, interviews: text +video/audio, video talk shows segments, Infographics (merch integration) , ebooks/guides
Second group with funding content that’s more expensive to produce: scripted content, pay contributors, license content
Marketing
Social Media, Emails, Tapping into other’s audiences, Ads on social media, creating word of mouth
EARLY BY THE NUMBERS
1,000 total organic followers on 4 social network platforms
Early SEO “Culture Hard” and “Culturehard” properties are #1 keywords in google search page results
PLAN FORWARD
Phase 1 is grow audience base and phase 1 content :
Social media, website, OTT/VOD setup and in place with 1,000 overall followers between facebook, twitter, youtube, Instagram.
Do brand association outreach to create content and tap into influencers, comedians, groups, causes, brands, musicians, and artists audience bases by featuring them and their works / content
BootStrap slow roll out of ads on social media to grow audience base.
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NYC studio space to conduct interview content with audio podcasts and video talk shows
Networking with other groups or artists who could benefit from the brand and platform, promoting their works while the brand gains access to audience and content.
Fundraising - how to raise money and find a quick working revenue channel to support ads for audience growth.
